The recruitment of customers is significant at the beginning to be known, so you have to take into account what you will need both tangible and training and qualities to improve and enhance your possibilities:
Entrance and showcase: This factor is essential, since the more customers that enter the store, the more possibilities there are. The exhibition should show the personality of the store and thus attract customers. The place must reflect an image that is expected by the target audience, taking care of decoration, lighting, cleaning, and grooming, among other elements that should surprise and please the public to enter immediately.
The staff: Must convey professionalism and experience, and must be sufficiently trained to advise the client on their purchases. In this way, you can accompany the client in the process to choose precisely what you are looking for according to your needs and conditions.
Advertising: It can be done through mailing by the area where the business is located, advertisements in the local press, brochures in the local about offers, about new products to arrive or the most attractive, advertisements on the Internet in pages of the sector, in magazines, etc.
Promotion: Promote an act related to animals, such as a pet contest, would be an attractive option where you could quickly get to know a large number of people in the sector.
Customer service: The friendly, timely and respectful customer service and excellent performance of the product, with the word of mouth return to buy customers and invite them to be known.
Possible difficulties: When entrepreneurs set up an animal feed store, it is normal that they add other types of products, as we tell you, to obtain more income and diversify what your store offers. However, if in your plans is later, the sale of live animals between dogs and cats, mostly, perhaps you should consider it. Currently, more and more people reject and question the sale of animals, since this process before reaching the store, are a process that has been classified as torture, compared to females that raise several litters along of his life, which also generates the presence of suffering in animals.